"Twitter is a waste of time"!  Wow!! Talk about a topic being beaten to death? Seems that almost every tweet alert or Twitter key word search that comes to my desktop is about how it doesn't work or is a waste of time.  Also seems that most of the industry "Gurus" are claiming that it is a waste of time and a huge productivity killer!  What a coincidence that these same people are the ones that I never see on twitter?  Perhaps not counter intuitive, but they obviously have not tried to maximize its value.  Now, those of you who know me, know that I am not a cynic by nature.  However, it seems to me to be too easy for an "expert" to go against the grain; against the flow of the crowd, if you will, and tout the opposite of what the masses are doing or saying.  After all, surely only an "expert" has the insight and knowledge to make such a bold statement? That really can separate them from the rest of the pack in terms of their expertise. So, here's the deal. Will it become even close to the tool that LinkedIn is for sale people? No? Can you utilize Twitter in a fraction of the time that you do for LinkedIn? Also, YES!  I think that Twitter is a MUST for recruiters and sale people alike to at least play with, but NOT UNTIL you have mastered LinkedIN!